FixBook.
How a home services booking concept was framed so contractors could stop losing after-hours leads to whoever answers first.
- Brand Direction
- Offer Positioning
- Service Packaging
- Marketing Funnel Direction
Contractors were losing after-hours calls to competitors that answered the phone at eight in the evening. The concept was a shared booking layer that caught those calls. It only worked if contractors could see, at a glance, that the leak was real and that the fix did not require a full software overhaul.
Framed the offer around one measurable business loss: the after-hours missed call.
Built a brand direction that read contractor-first, not tech-first.
Packaged the service into a small monthly commitment with a clear cancellation path.
Wrote a one-page sales sheet contractors could hand to a partner or an office manager.
Contractors could evaluate the concept in two minutes on a phone. The pitch stopped being a technology conversation and started being an operations conversation, which is the one contractors are already willing to have.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
The working pieces behind this project.
Keep moving with a useful next step.
See how this could apply to your business.
Every project on this page maps to real services with fixed outcomes. Read the three rows and follow the one that matches the change you want to see in your own business.
- What this project improved
Trust at first impression, clarity of the offer, or discoverability, depending on the piece.
- Services that create similar outcomes
The Services page lists every fixed-scope option that ladders into work like this.
- Where to start if the fit is close
Browse by Need if the problem is clear. Book if you want a working session to name the first move.
