Strategy and AuditsOne-time
Strategy Call
A focused working session to identify the strongest next step before spending more time or money.
Price
CA$250
Brand strategy
Brand Strategy for Canadian Service Businesses
Positioning, audience, offer, and voice work that decides how the business looks, reads, and gets talked about.
Who this is for
Owners of Canadian service businesses whose current brand feels dated, inconsistent, or unclear. Owners preparing to rebrand, relaunch, or add a second business line.
Problem this solves
Most weak brand outcomes come from skipping strategy. A refresh without a strategy produces a nicer version of the same confusion. Owners spend on design before naming the audience, the offer, and the promise, and the design amplifies the gap.
What Kostaja builds
The working pieces.
- 01A written positioning statement in plain English
- 02A confirmed primary audience and how they decide
- 03The offer, the promise, and what the business will not do
- 04A tone-of-voice guide with examples
- 05A short brand system foundation (colour, typography, mark)
- 06A one-page scope for whatever ships next
Deliverables
What you receive.
- Positioning brief
- Audience map
- Voice guide with dos and don'ts
- Optional brand system foundation (logo, colour, type, layout)
- Handoff plan naming the next investment in order
Process
How the work runs.
- Step 0130 minute working call to confirm fit
- Step 02Written intake covering business, audience, and current gaps
- Step 03Draft positioning, audience, and voice
- Step 04Working review to sharpen and confirm
- Step 05Final documents plus recommended sequence for the next step
Related services
Fixed-scope options inside this landing.
View details →
Strategy and AuditsOne-time
Brand Audit
A clearer understanding of how your brand is helping or hurting trust, recognition, and buyer confidence.
Price
CA$350
Brand SystemsProject
Brand Foundation Starter
A cleaner, more professional brand foundation for businesses that need to look credible quickly.
Price
Starting at CA$1,500
Brand SystemsProject
Brand Foundation Core
A professional brand identity system that helps the business feel more consistent, credible, and ready to show up across touchpoints.
Price
Starting at CA$2,500
Frequently asked
Common questions
What is brand strategy and how is it different from a logo?
Brand strategy is the set of decisions about who the business serves, what it promises, and how it speaks. A logo is one output of those decisions. Skipping strategy is the largest single cause of weak brand outcomes in service businesses.
How long does a brand strategy engagement take?
Two to six weeks for most Canadian service businesses. Shorter for audits. Longer when a full brand system foundation is bundled.
Do I need a rebrand or a refresh?
Start with a brand audit. If positioning, audience, and voice are already clear, a refresh is enough. If any of those upstream pieces are unclear, a rebrand is the right investment.
How much does brand strategy cost in Canada?
Well-scoped brand strategy for a service business usually costs one thousand to seven thousand Canadian dollars. Bundled brand systems that include strategy usually cost three thousand to twelve thousand.
After you choose
What happens after you choose this service.
No mystery process. Every purchase, quote, or booking follows the same four short steps so the next move is always clear.
- You start the request
The button above sends your details, or opens Stripe or Calendly, depending on the service.
- Kostaja reviews the context
We read what you sent, look at your current brand, website, or listings, and confirm the fit before any work begins.
- You provide a short input
A brief intake or a 30 minute call names the outcome, the audience, and the constraints. No forms for the sake of forms.
- Scope is confirmed in writing
A short scope note names the deliverable, timeline, price, and what is not included. Work only starts after you say yes.