Strategy and AuditsStrategy Call
Strategy Call
Leave the call knowing the single best next step for your business, so you stop guessing and stop paying for the wrong project.
The offer
Available on request
One-time
Brand
Brand
Build a business people recognize, understand, and trust.
Who this is for
Owners whose company has outgrown its current identity. Founders launching something new. Teams whose brand has drifted across social, print, and web to the point where the business no longer looks like itself.
Problem this solves
A logo is not a brand. A brand is the connected set of decisions and assets that keep a business looking, sounding, and behaving like itself across every place a customer meets it. Most service businesses invest in the visible parts before deciding the strategic ones. The result is a nicer version of the same confusion.
What Kostaja builds
The working pieces.
- 01Positioning: who this is for, what it promises, and what it stands against
- 02A visual identity system: mark, typography, colour, layout rules
- 03Voice guide with real examples
- 04Applications for social, print, web, and sales materials
- 05Guidelines so the brand stays consistent when other people work on it
Deliverables
What you receive.
- Brand strategy documented in plain English
- Logo system with lockups and clear-space rules
- Colour and typography with accessibility baseline
- Voice and messaging examples
- Social, print, and sales-material templates
- Written brand guidelines
Process
How the work runs.
- Step 01Working call to confirm fit and scope
- Step 02Written intake covering business, audience, and current gaps
- Step 03Positioning and voice work
- Step 04Visual system design and review
- Step 05Applications, guidelines, and handoff
Related services
Fixed-scope options inside this landing.
View details →
Strategy and AuditsAudit
Brand Audit
See exactly why your brand is losing trust, and get a short list of fixes that will make it feel sharper, more credible, and worth more.
The offer
Available on request
One-time
Brand SystemsProject
Brand Foundation Starter
Look credible from day one, without waiting months or spending five figures to get there.
The offer
Proposal-based
Project
Brand SystemsProject
Brand Foundation Core
Show up consistently across every touchpoint, so customers stop questioning whether you are the real deal.
The offer
Proposal-based
Project
Brand SystemsProject
Brand Foundation Complete
Feel like a serious business, not a side project, and give the team a brand system it can actually use every day.
The offer
Proposal-based
Project
Frequently asked
Common questions
How much does branding cost for a Canadian service business?
Well-scoped brand systems for Canadian service businesses usually cost three to twelve thousand Canadian dollars. Larger rebrands with applications cost more. A brand audit or strategy call is the fastest way to find out where your business sits.
Do I need a rebrand, a refresh, or just an audit?
Start with an audit. If positioning, audience, and voice are clear and only the visual system feels tired, a refresh is enough. If the upstream decisions have shifted, a full rebrand is the right investment.
How long does a brand engagement take?
Two to eight weeks for most Canadian service businesses, depending on scope. Kostaja provides a written timeline in the scope before work starts.
After you choose
What happens after you choose this service.
No mystery process. Every purchase, quote, or booking follows the same four short steps so the next move is always clear.
- You start the request
The button above sends your details, or opens Stripe or Calendly, depending on the service.
- Kostaja reviews the context
We read what you sent, look at your current brand, website, or listings, and confirm the fit before any work begins.
- You provide a short input
A brief intake or a 30 minute call names the outcome, the audience, and the constraints. No forms for the sake of forms.
- Scope is confirmed in writing
A short scope note names the deliverable, timeline, price, and what is not included. Work only starts after you say yes.