Murray Mortgages.
How an independent mortgage broker started attracting the referrals he already deserved by looking as trustworthy online as he sounds on the phone.
- Brand Presence
- Social Profile Creative
- Content Direction
- Professional First Impression
The broker had years of quiet referrals and warm reviews from realtors. His online presence did not reflect any of that. Prospects who Googled him after a referral often paused at the outdated social profile and generic photo, and some never called back.
Cleaned up the personal brand direction so it read as senior, safe, and current.
Redesigned the social profile and headshot presentation across LinkedIn, Facebook, and Instagram.
Wrote a plain-English one-page introduction that realtors could forward to prospects.
Standardized how his name, headshot, and value proposition appeared everywhere he was searchable.
The gap between the reputation and the online first impression closed. Realtor referrals started converting to booked calls at a much better rate, and prospects arrived on those calls already trusting him.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
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- What this project improved
Trust at first impression, clarity of the offer, or discoverability, depending on the piece.
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