Hedgy Hand Wash
How a local detailing concept was built to look bigger than one van and ready to expand into more service areas without a rebrand.
- • Brand Direction
- • Local Service Positioning
- • Website Direction
- • Launch Support
Anonymized cover pending; genericized project card.
What was going on before.
The operator started with one van and one service area, but the goal was multi-city expansion within eighteen months. Every small detailing brand in the region looked like a hobby. This one had to look real from day one and hold up as a network of vans later.
What Kostaja built, and in what order.
- Step 01Named and positioned the brand to work at both single-operator and multi-city scale.
- Step 02Designed the identity system so signage, vehicle wraps, and social all read the same across service areas.
- Step 03Built a website structured around service-area pages so each new city plugs in without a rebuild.
- Step 04Set up the Google Business Profile and launch materials for the first service area.
What changed after launch.
The single-van operation launched looking like an early-stage network. Expansion into a second service area was a matter of adding a page and a profile, not a rebrand.
Kostaja does not publish invented metrics. Outcomes are described in the operator's own words wherever the client is comfortable sharing.
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