Hedgy Hand Wash.
How a local detailing concept was built to look bigger than one van and ready to expand into more service areas without a rebrand.
- Brand Direction
- Local Service Positioning
- Website Direction
- Launch Support
The operator started with one van and one service area, but the goal was multi-city expansion within eighteen months. Every small detailing brand in the region looked like a hobby. This one had to look real from day one and hold up as a network of vans later.
Named and positioned the brand to work at both single-operator and multi-city scale.
Designed the identity system so signage, vehicle wraps, and social all read the same across service areas.
Built a website structured around service-area pages so each new city plugs in without a rebuild.
Set up the Google Business Profile and launch materials for the first service area.
The single-van operation launched looking like an early-stage network. Expansion into a second service area was a matter of adding a page and a profile, not a rebrand.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
The working pieces behind this project.
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