Deano's Chicken.
How a neighbourhood restaurant turned quiet weekdays and slow specials into a steady social rhythm that pulls locals in without discounting the menu.
- Social Media Creative
- Local Offer Promotion
- Food and Beverage Campaign Support
- Community Messaging
The restaurant had a great regular crowd on Fridays and Saturdays but empty tables Monday through Wednesday. The team was posting on social when things were slow, which meant posting the least on the nights the restaurant needed help most.
Designed a light weekly social rhythm the team could actually stick to, on a set day and time.
Built a small library of on-brand templates for weekday specials, community mentions, and behind-the-scenes moments.
Repositioned weekday content to lead with the room and the food, not with discount codes.
Aligned the Google Business Profile posts and photos with the same weekly rhythm.
Weekday covers steadied without the restaurant training customers to expect discounts. Locals who used to only come on weekends began showing up mid-week because the feed made the room feel alive on those nights.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
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