
Bristol Auto.
How a multi-service auto shop finally started looking like one business across bays, print, social, and search, so customers stopped calling around for a second opinion.
- Website Direction
- Service Presentation
- Social Media Creative
- Print and Sales Materials
- Campaign Support
- Operational Marketing Support
The shop had grown from mechanical repair into detailing, tire, and body work, and every service line had its own accidental look. Customers routinely thought they were dealing with three different businesses. Referrals from one service to another kept getting lost because the shop never felt like one operation.
Audited how each service line was presenting itself online, in the bay, and on paper.
Rebuilt the website around service categories, with a dedicated page per repair type and clear next steps.
Standardized the visual system so signage, print handouts, social, and Google Business Profile all read as the same shop.
Layered a light social and Google Business Profile rhythm the front-of-house team could actually maintain.
The shop stopped losing referrals between service lines and started earning them. Customers who came in for tires began asking about detailing on the same visit. The operator no longer has to explain, in every call, that all the services are under the same roof.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
The working pieces behind this project.
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- What this project improved
Trust at first impression, clarity of the offer, or discoverability, depending on the piece.
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