Wings N Things.
How a small seasonal food business built a brand people show up for, share, and remember from one season to the next.
- Brand Direction
- Social Media Creative
- Local Promotion
- Menu and Offer Presentation
The operator ran a seasonal stand every summer that regulars loved but nobody else could find. There was no continuous brand identity between seasons. Every new location and new season felt like starting from scratch.
Built a brand direction that could travel between locations, seasons, and menu shifts without losing recognition.
Designed simple, printable menu boards, chalk-friendly signage, and event flyers.
Created a small library of social posts the operator could ship from a phone during the season.
Standardized how the stand appeared on Google Business Profile and in event listings.
The stand now feels like a returning brand rather than a new business every summer. Regulars share it, event organizers reuse it, and the operator can open a new location without redoing the identity from scratch.
Kostaja does not publish invented metrics. Results are described by what changed in the operator's day and in the buyer's experience, not by numbers manufactured for the case study.
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