KostajaKOSTAJA
Client Work·Food and Beverage

Wings N Things

How a small seasonal food business built a brand people show up for, share, and remember from one season to the next.

Scope
  • • Brand Direction
  • • Social Media Creative
  • • Local Promotion
  • • Menu and Offer Presentation
Asset note

Anonymized cover pending; genericized project card.

Wings N Things logo
KOSTAJA · CLIENT
CLIENT WORK
01 · The problem

What was going on before.

The operator ran a seasonal stand every summer that regulars loved but nobody else could find. There was no continuous brand identity between seasons. Every new location and new season felt like starting from scratch.

02 · The sequence

What Kostaja built, and in what order.

  1. Step 01
    Built a brand direction that could travel between locations, seasons, and menu shifts without losing recognition.
  2. Step 02
    Designed simple, printable menu boards, chalk-friendly signage, and event flyers.
  3. Step 03
    Created a small library of social posts the operator could ship from a phone during the season.
  4. Step 04
    Standardized how the stand appeared on Google Business Profile and in event listings.
03 · The result

What changed after launch.

The stand now feels like a returning brand rather than a new business every summer. Regulars share it, event organizers reuse it, and the operator can open a new location without redoing the identity from scratch.

Kostaja does not publish invented metrics. Outcomes are described in the operator's own words wherever the client is comfortable sharing.

Services used
Service
Brand Foundation Core
Show up consistently across every touchpoint, so customers stop questioning whether you are the real deal.
Service
Social Profile Kit
Make your social profiles look like they belong to the same business, so first-time visitors take you seriously.
Service
Flyer Design
Put out a flyer that actually gets picked up, read, and acted on instead of thrown away.
Service
Menu Design
Give guests a menu that is easy to read, easy to order from, and quietly guides them toward higher-margin items.
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