Strategy and Audits

Brand and Website Review

See how your brand and website are working together, where they are quietly costing you leads, and what to fix first.

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The offer
Audit
Available on request
One-time

Scoped after a short review. Kostaja confirms scope, timeline, deliverables, and pricing structure before larger work begins.

Best for

Businesses that suspect their brand, website, offer, and message are not working together.

What you receive
  • Brand identity review
  • Website structure review
  • Messaging and offer scan
  • Trust and consistency notes
  • CTA and conversion review
  • Written summary
  • Priority recommendations
  • Recommended next project path
What this helps fix
  • Brand and website that feel disconnected
  • Messaging that does not match the visuals
  • Unclear path from interest to action
What is not included
  • Full rebrand
  • Website redesign
  • New copywriting
  • Implementation
  • Ongoing marketing
What we need from you
  • Website URL
  • Social links
  • Brand files if available
  • Main services or offers
  • Main customer type
  • Known challenges
Why this matters

A working review designed to separate surface preferences from actual business problems before more money is spent on design or development.

Why it matters commercially

Most weak brand and website outcomes are the result of starting the wrong project. An audit clarifies the real bottleneck and protects the next step from being a guess.

What a stronger version looks like

A clear written diagnosis, a short list of priorities, and a recommended sequence that any reasonable owner can review in a single sitting.

Signs you may need this

If two or three of these are true, this service is the right call.

  • You can feel something is off but cannot name the strongest fix.
  • You have invested in design before and the business outcome did not change.
  • Different team members would describe the brand or offer differently.
  • The website ranks fine but inquiries are not landing.
  • You are about to invest in a larger project and want a second opinion shaped by commercial judgment first.
Common mistakes this avoids
  • ·Skipping an audit and committing to a full rebuild based on instinct.
  • ·Confusing an audit with a sales pitch for the next big package.
  • ·Treating the audit as a checklist instead of a decision tool.
How to use what you receive

Read the audit twice. Use the priority list to choose the single project that unblocks the most opportunity. Bring the audit to any future vendor conversation so scope debates start from facts.

When not to buy this

Skip the audit if you already know the bottleneck and want to move directly into a brand, website, or local visibility project. Book a strategy call instead.

Timeline

Typically 7 to 10 business days after materials are received.

How the process works
  1. Step 01
    Purchase or request the review
  2. Step 02
    Send brand and website materials
  3. Step 03
    Kostaja reviews and prepares the combined summary
  4. Step 04
    Receive written summary and recommended next project path
How pricing is scoped

Scoped around the outcome, not a stock package.

Most Kostaja projects are scoped after a short review because the right price depends on what needs to change, how much already exists, and how directly the work supports the next business outcome.

What affects scope
  • Current condition of what exists
  • Amount of new work required
  • Timeline and launch pressure
  • Number of stakeholders and approval steps
  • Whether the work is one-time or ongoing
What happens before pricing is confirmed
  1. 01Kostaja reviews the current business presence.
  2. 02The real issue is identified.
  3. 03The right level of help is recommended.
  4. 04Scope, timeline, deliverables, and pricing structure are confirmed.
  5. 05Work begins only after the path is clear.
Pricing questions

No pressure. No mystery.

Kostaja uses commercial judgment to recommend the right level of help. Some services are fixed-scope. Some are scoped after review. Neither is a sales trick.

  • Some services can be priced simply. Larger brand, website, and marketing systems should not be priced before the actual problem is understood. Kostaja scopes those projects after reviewing what exists, what needs to change, and what outcome the work is meant to support.
After you choose

What happens after you choose this service.

No mystery process. Every purchase, quote, or booking follows the same four short steps so the next move is always clear.

  • You start the request

    The button above sends your details, or opens Stripe or Calendly, depending on the service.

  • Kostaja reviews the context

    We read what you sent, look at your current brand, website, or listings, and confirm the fit before any work begins.

  • You provide a short input

    A brief intake or a 30 minute call names the outcome, the audience, and the constraints. No forms for the sake of forms.

  • Scope is confirmed in writing

    A short scope note names the deliverable, timeline, price, and what is not included. Work only starts after you say yes.