KostajaKOSTAJA
Brand Systems

Brand Foundation Starter

Look credible from day one, without waiting months or spending five figures to get there.

brandidentity
The offer
Project
Proposal-based
Per project
Request ScopeStart a Project

Scoped after a short review. Kostaja confirms scope, timeline, deliverables, and pricing structure before larger work begins.

Best for

Early-stage businesses, small businesses, solo operators, and local brands that need a professional starting point.

What you receive
  • Brand direction call
  • Logo refinement or simple identity direction
  • Core colour direction
  • Typography direction
  • Basic visual style direction
  • Simple brand snapshot
  • Essential file exports where applicable
  • Usage notes
What this helps fix
  • Looking unprofessional or generic
  • No clear visual direction
  • Inconsistent brand assets
What is not included
  • Full brand strategy
  • Naming
  • Trademark research
  • Large logo suite
  • Extensive guidelines
  • Custom illustration
  • Packaging
  • Website design
What we need from you
  • Business name
  • Existing logo if any
  • Business description
  • Target customer
  • Style preferences
  • Examples you like or dislike
Why this matters

A working identity system that helps the business look consistent everywhere a customer judges it.

Why it matters commercially

A weak brand quietly makes a real business look smaller, newer, or less organized than it is. Customers rarely say this out loud, but they make faster trust decisions when the website, social profiles, signage, cards, and sales materials feel like the same business.

What a stronger version looks like

Logo, colour, typography, and voice that hold together across web, print, social, and sales. Buyers stop questioning the seriousness of the company.

Signs you may need this

If two or three of these are true, this service is the right call.

  • You explain your business differently every time.
  • Touchpoints look like five separate companies.
  • Founders or salespeople apologize for the brand in meetings.
  • Your business looks less established online than it is in real life.
  • You hesitate to send people to your website or social channels.
Common mistakes this avoids
  • ·Treating a logo refresh as a full brand system.
  • ·Designing the website before the identity is settled.
  • ·Buying a generic template kit instead of a brand that matches the work.
  • ·Posting more content before the visual system is consistent.
How to use what you receive

Roll the system out in the order customers actually see it: website, social profiles, sales materials, then print. Hold every new asset to the brand guide.

When not to buy this

Skip the foundation if your real bottleneck is a missing offer, a broken website conversion path, or an empty Google Business Profile. Fix that first.

Learn more before you decide

Useful before the first call.

Timeline

Typically 1 to 2 weeks after kickoff and materials.

How the process works
  1. Step 01
    Request the project
  2. Step 02
    Kickoff direction call
  3. Step 03
    Direction review
  4. Step 04
    Refinement and final exports
More in Brand Systems

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Show up consistently across every touchpoint, so customers stop questioning whether you are the real deal.
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Brand Foundation Complete
Feel like a serious business, not a side project, and give the team a brand system it can actually use every day.
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Related paths

Keep moving with a useful next step.

How pricing is scoped

Scoped around the outcome, not a stock package.

Most Kostaja projects are scoped after a short review because the right price depends on what needs to change, how much already exists, and how directly the work supports the next business outcome.

What affects scope
  • Current brand condition and asset readiness
  • Number of touchpoints the identity needs to cover
  • Amount of copywriting and messaging work required
  • Number of stakeholders and rounds of feedback
  • Timeline and launch pressure
What happens before pricing is confirmed
  1. 01Kostaja reviews the current business presence.
  2. 02The real issue is identified.
  3. 03The right level of help is recommended.
  4. 04Scope, timeline, deliverables, and pricing structure are confirmed.
  5. 05Work begins only after the path is clear.
Pricing questions

No pressure. No mystery.

Kostaja uses commercial judgment to recommend the right level of help. Some services are fixed-scope. Some are scoped after review. Neither is a sales trick.

  • Some services can be priced simply. Larger brand, website, and marketing systems should not be priced before the actual problem is understood. Kostaja scopes those projects after reviewing what exists, what needs to change, and what outcome the work is meant to support.
After you choose

What happens after you choose this service.

No mystery process. Every purchase, quote, or booking follows the same four short steps so the next move is always clear.

  • You start the request

    The button above sends your details, or opens Stripe or Calendly, depending on the service.

  • Kostaja reviews the context

    We read what you sent, look at your current brand, website, or listings, and confirm the fit before any work begins.

  • You provide a short input

    A brief intake or a 30 minute call names the outcome, the audience, and the constraints. No forms for the sake of forms.

  • Scope is confirmed in writing

    A short scope note names the deliverable, timeline, price, and what is not included. Work only starts after you say yes.

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