Website Systems

Website Foundation Starter

Turn your website into something a stranger can trust in ten seconds and act on in thirty.

websitestarter
The offer
Project
Proposal-based
Per project

Scoped after a short review. Kostaja confirms scope, timeline, deliverables, and pricing structure before larger work begins.

Best for

Small businesses, local businesses, service providers, and early-stage brands that need a clean web presence.

What you receive
  • Website structure planning
  • Up to 5 core page sections or pages depending on platform and scope
  • Homepage direction
  • Service or offer presentation
  • Contact or booking path
  • Mobile-conscious design
  • Basic SEO title and meta guidance
  • Launch checklist
What this helps fix
  • No website or weak placeholder
  • Website that does not explain the offer
  • No clear contact or booking path
What is not included
  • Large custom website
  • Advanced integrations
  • Custom ecommerce
  • Full copywriting unless included
  • Ongoing maintenance
  • Complex SEO strategy
What we need from you
  • Brand assets
  • Website copy or raw content
  • Service list
  • Contact details
  • Images if available
  • Primary CTA
Why this matters

A website built to explain the offer, support trust, and move the right visitors toward the next step without making them hunt.

Why it matters commercially

A website should not require the visitor to decode the business. Page structure, copy hierarchy, and calls to action exist to reduce uncertainty, not to decorate.

What a stronger version looks like

Clear navigation, real service pages, honest proof, an obvious next step, and mobile experience that is just as crisp as desktop.

Signs you may need this

If two or three of these are true, this service is the right call.

  • Traffic is decent but inquiries are thin.
  • Visitors ask questions the website should already answer.
  • The homepage is the only page that has been thought through.
  • Sales calls keep repeating the same explanations.
  • Mobile experience falls apart below the hero.
Common mistakes this avoids
  • ·Redesigning the homepage before fixing the offer.
  • ·Adding more pages before the core service path is clear.
  • ·Confusing visual polish with conversion structure.
  • ·Hiding pricing where pricing could be shown.
How to use what you receive

Treat the live site as a product. Review it quarterly. Update offers, proof, and service pages as the business actually changes.

When not to buy this

Skip the website project if the identity, offer, or positioning is still in flux. Stabilize the brand and the offer first.

Timeline

Typically 2 to 4 weeks after content is ready.

How the process works
  1. Step 01
    Request the project
  2. Step 02
    Kickoff and structure plan
  3. Step 03
    Design and build
  4. Step 04
    Review and launch
How pricing is scoped

Scoped around the outcome, not a stock package.

Most Kostaja projects are scoped after a short review because the right price depends on what needs to change, how much already exists, and how directly the work supports the next business outcome.

What affects scope
  • Page count and content readiness
  • Number of service paths and industries covered
  • Copywriting and portfolio content required
  • Technical integrations (forms, analytics, booking, payments)
  • Timeline and launch pressure
What happens before pricing is confirmed
  1. 01Kostaja reviews the current business presence.
  2. 02The real issue is identified.
  3. 03The right level of help is recommended.
  4. 04Scope, timeline, deliverables, and pricing structure are confirmed.
  5. 05Work begins only after the path is clear.
Pricing questions

No pressure. No mystery.

Kostaja uses commercial judgment to recommend the right level of help. Some services are fixed-scope. Some are scoped after review. Neither is a sales trick.

  • Some services can be priced simply. Larger brand, website, and marketing systems should not be priced before the actual problem is understood. Kostaja scopes those projects after reviewing what exists, what needs to change, and what outcome the work is meant to support.
After you choose

What happens after you choose this service.

No mystery process. Every purchase, quote, or booking follows the same four short steps so the next move is always clear.

  • You start the request

    The button above sends your details, or opens Stripe or Calendly, depending on the service.

  • Kostaja reviews the context

    We read what you sent, look at your current brand, website, or listings, and confirm the fit before any work begins.

  • You provide a short input

    A brief intake or a 30 minute call names the outcome, the audience, and the constraints. No forms for the sake of forms.

  • Scope is confirmed in writing

    A short scope note names the deliverable, timeline, price, and what is not included. Work only starts after you say yes.